AWI launches global hub for all things wool in Hong Kong

Screen Shot 2016-05-05 at 7.27.22 AMAustralian Wool Innovation has launched the Woolmark Wool Resource Centre in Hong Kong. Located in Kowloon Tower Landmark East building, the centre is a global hub for all things wool, providing market intelligence, technical innovations and sourcing information for spinners, knitters, retailers, designers, students, garment makers and visiting woolgrowers.

As part of its interactive program, The Woolmark Company will also host seminars and training workshops for anyone who is passionate about understanding the natural properties of wool.

Hong Kong is a manufacturing hub for spinners and knitters with many global brands travelling there for sourcing trips. It has a long history in the sourcing of Australian wool and was a logical choice to house the Wool Resource Centre.

“The Wool Resource Centre in Hong Kong is a multi-functional space dedicated to product and process innovation to be used by all our partners throughout the supply chain,” explains The Woolmark Company Managing Director Stuart McCullough.

“Woolgrowers travelling to Asia can use the centre for industry presentations, supply chain partners can showcase their product or host a launch, and designers can find inspiration and touch and feel the latest and greatest in wool.

Importantly, it also connects the Hong Kong office of The Woolmark Company with global players in the wool industry, acting as a permanent trade space with the aim to assist visitors improve business relationships and commercial outcomes.”

The Wool Resource Centre includes a library, a showroom and an events space for visitors to develop and enhance their education on wool. There are six separate zones including open-plan workspaces, a meeting room and an auditorium.

-AWI

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