Angus Australia national conference hailed a success

Screen Shot 2016-05-26 at 7.46.51 AM

Newly appointed Angus Australia Director, Sam White, Bald Blair Angus NSW, with Nigel Semmens, Genetics Australia.

The outlook for the beef industry is looking brighter than ever and high quality Angus beef producers are perfectly positioned to make the most out of the opportunities available.

This was the key take home message from the 2016 Angus National Conference.

Delegates from all over Australia and as far away as Mexico descended on the border town of Albury, NSW for the sold out Angus National Conference last week.

Conference participants heard from industry leaders from the production, feedlot, processing, export and retail sectors, that systems were either in place, or under development, that would address the ongoing challenges and constraints to deliver greater returns and profitability to all participants in the industry.

Examples provided by speakers included the development of quality beef brands and labels underpinned by better objective measurement systems for carcass yield and meat quality (eg.via MSA), the importance of good documentation, quality assurance and verification systems; and, improved communication of objective data through the supply chain.

Newly appointed Angus Australia President Libby Creek thought the conference was excellent with a great range of interesting speakers.

‘The feedback I have had from attendees has been very positive. It is great to see Angus Australia members continually seeking information and knowledge to assist them in the direction of their breeding and marketing programs. That is what I think sets our breed apart from many others – the progressive attitude of Angus producers’, said Mrs Creek.

In closing the conference, Angus Australia CEO Mr Peter Parnell said that speakers over the two day event conveyed a consistent positive message for the future of high quality beef production.  However, he warned that in order to fully capture these opportunities speakers highlighted the need for all sectors of the beef supply chain to work together in beneficial partnerships to increase the rate of technology adoption and to implement smarter production and marketing systems which delivered consistent high quality product to global beef consumers.

“We heard that whether we look at the demands of customers of Woolworths and McDonalds, the stringent standards required for quality Angus beef brands, or the needs of live exporters sending Angus breeding stock to international markets, the one common message was the need for continuous improvement of quality and consistency.

“This could only be achieved by the different sectors of the industry working together with the needs of the end consumer in mind”, said Mr Parnell.