Dairy maintaining a social licence to operate

Dairy-NSWTHE Victorian dairy industry must utilise its power to influence and educate if it is to continue growing.

That’s the message driving this year’s United Dairyfarmers of Victoria Annual Conference as farmers from across the state flock to the MCG to understand the power of “everyday advocacy” in the age of social media.

“All farmers have a role to play in how the industry advocates on issues important to them,” UDV President Adam Jenkins said.

“Our Conference is an opportunity for the Victorian industry to come together, share experiences, and decide our priorities for the coming year. We want to focus on ways we can use these strategies to further the industry.”

Dairy Australia will present insights into the steps the industry must take to maintain consumer trust and retain its social licence to operate.

“For dairy to be sustainable over the long term, we must continually stay in front of the issues that can cause consumers to question our industry,” Mr Jenkins said.

Mr Jenkins said Conference attendees would learn about the latest DA consumer research and how those insights will contribute to the sustainability of the industry.

“The UDV relies heavily on DA insights to advocate on behalf of the industry and the research and planning now underway will play a big part in that going forward.”

The Conference will include a workshop and panel discussion on “everyday advocacy’ to encourage farmers to carry the torch for the dairy industry.

UDV organisers expect the panel to feature a lively discussion of ideas with input from Australian Dairy Farmers CEO David Inall and Animals Australia CEO Glenys Oogjes, who both boast strong advocacy credentials in promoting different outcomes.

UDV members are urged to register now for the Conference to play their part in shaping the future of dairy advocacy. Registration before April 27th is essential to attend. UDV Conference is free for all farmers to attend.

To register online or to view the agenda, please visit www.vff.org.au/udvconference

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