A sold out crowd of over 160 people were on hand to hear how one of Australia’s most integrated supply chains incorporates Angus into their business and how the Angus brand works to their benefit.
In his opening comments, Pat Gleeson, General Manager at Oakey Beef Exports and Thomas Borthwicks, Mackay at NH Foods Australia Group, told the room that ‘Angus is at the top of the tree when it comes to marketing, but has the consistent product to back the claims’.
At Oakey, other programs have been reduced to make more way for the production of Angus brands, with 60% of production now part of the Verified Angus program.
But one of the biggest challenges they now face is sourcing the cattle.
‘It’s imperative we have the quality Angus cattle coming through the program, to maintain consistency’, said Pat.
‘Oversupply is not an issue, there is an urgency around continuing to supply Angus beef to the programs such as Costco’.
Marcel Moodley, Assistant General Merchandise Manager, Costco Wholesale Australia Pty Ltd, highlighted the importance in developing relationships with a supplier that is trustworthy and they are very happy very to work with NH Foods and stock their Angus Reserve brand, a Verified Black Angus Beef brand.
And Costco is proud to be able to tell their consumers that every day, they can purchase Angus beef.
‘Angus has a perception that is outstanding, but perception in this case is reality’, said Marcel.
‘The Angus product is a premium product and Costco only sources beef from the one breed and that is Angus, nothing else’.
‘We have found the brand with the best quality, and all the consumer needs to choose is their cut’.