MLA is a principal partner of Beef Australia 2021 – held in Rockhampton from 2–8 May – and will have a prominent presence across the event, spearheaded by the MLA trade site.
The theme for the trade site is ‘redefining resilience’.
Why this theme? Resilience is a quality associated with Australian red meat producers who, for generations, have overcome hardships such as drought, fire, flood and troughs in trade.
What does it mean to red meat producers? In 2021 and beyond, resilience must evolve to fit a new set of challenges.
Looking ahead, resilience will allow the red meat and livestock industry to be agile and ambitious, to see adversity as opportunity, and to be competitive on the global stage. It will allow the industry to be innovative and lead the world in sustainability and delivering high value, high quality products to customers, consumers and the community.
In line with this philosophy, MLA’s trade site will showcase key MLA initiatives that are supporting a prosperous Australian beef industry as it redefines resilience.
|Three things for your Beef Australia to-do list
MLA will host a program of activities at Beef Australia 2021, all aimed to educate, celebrate and immerse attendees into the beef value chain.
Here’s how you can join the action: