On behalf of WoolProducers I am excited to officially launch our campaign ‘Trust in Australian Wool’.
WoolProducers Australia is the peak representative body advocating the interests of all Australian woolgrowers. Our organisation is nationally representative through our state farm organisation memberships, which comprise of superfine, broad wool, stud breeding and commercial growers.
In undertaking this representative role and over the years talking with downstream customers, we became acutely aware that there was a knowledge gap regarding Australia’s animal health, welfare and biosecurity systems.
Despite having world leading frameworks in these areas, it was apparent that we, as an industry had not properly told our customers about the great lengths that our growers go to, to produce the world’s most sustainable fibre, and that this, had to change.
Trust in Australian Wool, whilst pitched towards our customers, has been developed on behalf of all Australian woolgrowers to help tell our story. This includes sharing the culture of responsibility and care that our animals are raised under, through both industry and regulatory frameworks, and the animal husbandry procedures that we undertake to ensure the best long term animal health and welfare outcomes, that are fit for purpose for our unique production systems.
The content of this campaign has been developed by industry partners across the domestic supply chain to explain in a transparent and accountable manner, how our industry operates in order to produce the world’s most sought-after wool.
We hope that the content of this campaign can be utilised by all facets of industry, as well as our government officials and that Trust in Australian Wool is a useful resource that conveys the proud story of Australian wool.