OBE Organic, Australia’s oldest organic beef marketing company, has launched its new OBE Organic Reserve range at the annual F&B Masters event hosted at the Hilton Brisbane last week.
OBE Organic’s new Reserve range is made up of the company’s limited edition, certified organic, grass-fed beef resulting from recent rains out west in OBE’s primary production region, the Channel Country.
Hilton’s F&B Masters event is a multi-faceted competition that allows Hilton staff from Australia, New Zealand and Fiji to showcase their talents to management and industry colleagues. “Hilton Brisbane and its Executive Chef, Hueman Lam are known for sourcing local, wholesome, sustainable foods; we’re very excited to launch our new Reserve range with a partner that values the provenance of our beef the way we do,” said OBE’s General Manager, Dalene Wray.
The OBE Organic Reserve range featured during the event’s gala dinner.
“The past few months have truly been a gift from nature! Our organic properties have received a lot of rain (for Outback standards); that means our cattle are at their very best,” Ms Wray said.
Every few years The Channel Country, situated in the pure heart of Australia, is blessed with more bountiful than usual rains, which bloom the region into one of the most spectacular natural events on the planet.
The cattle lucky enough to experience this phenomenon are infused with its super natural goodness, from the mineral rich waters to the succulent grasses and herbs. And the result is a super juicy and tender beef with an exceptional taste, one that embodies a rich and nuanced blend of the bounty of the land.
A champion of brand Australia, ‘True Aussie Beef,’ and all things Outback and Channel Country, OBE Organic plans to expand this seasonal offering to key customers around the world, especially upscale restaurants abroad. While much of OBE Organic’s chilled beef is exported, it intends to make some of the Reserve range available for key accounts domestically. Those interested in stocking OBE Organic beef are encouraged to contact the sales team in Brisbane at sales@obeorganic.com or +61 7 3062 9600.