New mobile app for livestock brands to be launched

ssc

smartphone-appA Livestock Brands app will be released next month, it has been developed to better assist producers identify a brand and find, or report, a lost animal.

The app will streamline the traditional way brands are registered – making it easier for producers to keep a record of their stock.

Previously, if you were new to the market and wanted to register a brand, traditionally you would have to fill in many forms, and wait to see if the brand was taken or not. There were 60,000 registered brands, so it could take some time.

The app has been developed by Livestock SA and the State Government, who have been working on a new online system for producers to register brands and earmarks, after the Brands Act 1933 was formally repealed on January 1, 2016.

As a result, brands no longer need to be registered with Primary Industries and Regions SA.

The app will be available to download on iPhone and Android phones, it will also be able to be used on desktop computers or laptops.

-Livestock SA