AACo’s luxury beef brand Wylarah celebrated its Taiwanese launch in an exclusive event attended by
leading chefs, food connoisseurs and celebrities from across the country.
Four of Taipei’s most acclaimed chefs crafted Wylarah dishes for the launch event held at the Grand
Mayfull Hotel, Taipei – Chef Danny Teng of Danny’s Steakhouse; James Chen of Robin’s Teppanyaki
at the Regent Taipei; Johnny Ho of Haruyama’s Teppanyaki at the Grand Mayfull Hotel; and Ryan
Chang of Rakuken.
Coinciding with the launch, Australian Agricultural Company (AACo), owner of a suite of luxury beef
brands that includes Wylarah, announced an exclusive partnership with Mayfull Foods Corporation
(Mayfull) to supply fine dining restaurants throughout Taiwan with Wylarah.
The luxury beef brand delivers an exceptional dining experience through the perfect balance of
marbling and lean, a result of two decades of careful breeding and almost two centuries of raising
and finishing cattle in Australia. Only selected cuts from the finest animals meet the stringent
requirements to be sold as Wylarah. Diners will experience depth, complexity and mastery in a
Wylarah dish.
“Our efforts will ensure the Wylarah experience exceeds consumers’ expectations,” said AACo
Managing Director, Jason Strong. “In every carton of Wylarah beef, there is a hand-signed certificate
that represents our commitment to the quality and experience of this product,” said Mr Strong.
AACo will also exclusively partner with Mayfull to launch premium brand Westholme beef, which is
raised on pristine tracts of Mitchell grass and grain-finished on proprietary blends. Rich marbling
delivers a signature tenderness and a juicy steak that offers a timeless experience, every time.
Westholme beef will be available across a full range of cuts and will be among the highest quality
brands available in the market, reflecting AACo’s investment and focus in delivering a premium
product experience.
As a leading food purveyor and an expert in food service, Mayfull sources the finest ingredients
worldwide to service hotels and premium restaurants.
“We’ve chosen Taiwan as a second launch market for Wylarah and Westholme because we see a
strong future for our brands in Taiwan. We are delighted by the strength of our relationship with
Mayfull and their commitment to delivering the highest quality products and service to the finest
restaurants,” said Mr Strong.