Beef industry progress to be debated at Rocky

Rockhampton

Lachlan Monsbourgh, Head of Sustainable Business Development at Rabobank Australia, will also share his insights at the sustainability-focused seminar at Beef Australia.

Industry leaders and representatives from global food and banking giants will tackle the question ‘Sustainability for the Australian Beef industry… why?’ at a seminar at Beef Australia.

The Australian Beef Sustainability Framework – a whole-of-industry initiative to define, measure, report on and guide sustainability – will also launch its first annual update on the progress of the beef industry at the seminar.

Speakers include Andrew Brazier, a Director of Supply Chain at McDonald’s Corporation, who has commercial responsibilities for the beef, pork and fish categories for the more than 10,000 restaurants in 37 countries in Asia Pacific, Middle East and Africa.

Andrew will share his unique insights working with the one of the world’s biggest buyers of beef. McDonald’s is in a unique position dealing with consumers, suppliers and farmers from across the globe.

“McDonald’s is committed to working with the beef industry and farmers to increase productivity and profitability for the beef industry in the long term.”

Lachlan Monsbourgh, Head of Sustainable Business Development at Rabobank Australia, will also share his insights at the sustainability-focused seminar at Beef Australia.

“From a risk management perspective banks are now looking beyond financial performance. We need to understand the health of the environment and the management of risks, including animal welfare,” Lachlan says.

He says one of the issues Rabobank – one of the world’s largest rural lenders – is most interested in is natural resource management to ensure long-term agricultural productivity and environmental outcomes.

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