AACo launches Wagyu beef brand into Middle East

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Westholme will be supplied to the UAE via exclusive distributor Classic Fine Foods.

Australian Agricultural Company has launched Westholme, a premium Australian Wagyu product, into the United Arab Emirates.

During an exclusive industry and media reception held at the Four Seasons Dubai at Jumeirah Beach, 15 chefs presented Westholme in local and international cuisines, showcasing the versatility and supreme eating experience of the product.

Every step of the way, the best global standards from station to restaurant are met, and it’s this attention to detail that ensures the authentic Australian flavour profile of Westholme.

The introduction of Westholme to the UAE underscores the increasing importance of the Emirates amongst world-class Chefs and suppliers.

Hugh Killen, Chief Executive Officer of Australian Agricultural Company, proud producers of Westholme said “The UAE has been identified as the next Westholme launch market on the basis of its emergent status as a global hub. It is an innovative and ambitious global environment with a dynamic and premium restaurant scene, attracting some of the best chefs in the world. It is only fitting that Westholme establishes a firm presence in the UAE.”

Westholme will be supplied to the UAE via exclusive distributor Classic Fine Foods.

“True to our sourcing principles for quality food and beverage, Classic Fine Foods is delighted to be awarded the sole and exclusive import and distribution rights for Westholme in the region,” said Thomas Leroy, Managing Director of Classic Fine Foods UAE.

“We are confident that our channel management strategy to get this premium product to trade and consumers will ensure we deliver Westholme’s signature dining experience.”

Terry Farrell, Global Brand Ambassador for Westholme commented, “The UAE is a very important market, high quality products are imperative for Arabian cuisine, and the expectations for premium dining establishments from their guests is considerable. Due to the care and attention to detail, and the high product grading system we utilise, we are certain Westholme will provide a memorable dining experience for guests and Chefs across the UAE every time”.

The introduction of Westholme to the UAE provides Chefs and diners the opportunity to savour one of the highest quality products available in the market.

-AACo

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