Meat and Livestock Australia will use a $1.52 million Australian Government investment to explore market diversification opportunities within untapped segments of three export markets.
Minister for Agriculture and Northern Australia David Littleproud said the grant would help increase market expansion and diversification for Australian exporters.
“Through this grant funding, MLA will explore new export channels in Saudi Arabia, Thailand and Vietnam,” Minister Littleproud said.
“New business development specialists will work on improving trade flows for Australian beef, sheep meat and goatmeat to build new business opportunities in in trade, retail and food service sectors.
“By stationing business development specialists in these target markets, MLA will be well positioned to work with Australia’s government agencies including our Agriculture Counsellors.
“As we’ve learnt from COVID-19, access to a diverse range of markets critical to our exporters.
“This grant will help to improve Australia’s product spread, we are future-proofing our industries against significant market shocks.”
General Manager of International Markets MLA, Andrew Cox, said the grants were an opportunity to expand exports into markets with strong development opportunities.
“Australia has recently negotiated improved access to these markets, and it’s important to build stronger relationships with our important trading partners,” Mr Cox said.
“We’re grateful for the opportunity to smooth the path ahead for the Australian red meat industry.”