Eating quality is the main theme for the premium Thousand Guineas brand.
The Thousand Guineas brand has delivered premiums to Shorthorn breeders since the first induction of Shorthorn feeders at Prime City feedlot in October, 2015.
JBS Australia are continuing to process Shorthorn derived cattle for the premium Thousand Guineas Shorthorn branded beef program, with chefs along the eastern seaboard giving the new premium grain fed brand their tick of approval for it’s outstanding eating quality.
The Thousand Guineas brand, is a premium marble score 2 product, with eating quality underpinned by MSA grading.
JBS Australia Northern Livestock Manager, Duane Woodham says the brand is about creating a point of difference in the branded beef market.
“With the myriad of Angus brands available, we thought there was room for one which is aimed at the very best eating quality but is not Angus.”
Eating quality is the main theme for the premium Thousand Guineas brand. Shorthorn derived feeder cattle (minimum 75% Shorthorn content from British crosses), are fed for a minimum of 130-140 days in JBS Australia feedlots to create a minimum marble score 2 product, targeted for the high end food service sector. Carcasses are aged before the full range of cuts are distributed to the retail sector, both domestically and internationally.
“With the data we had in the past feeding Shorthorn cattle, we knew they were just as good, and in places better than some Angus we have fed. We had no qualms about feeding them – Shorthorn cattle had proven their eating quality, their performance in the feedlot and, at the end of the day, will fit the requirements of the brand.” Mr Woodham said.
JBS Australia Commercial Manager Northern, Brendan Tatt, said that initial feedback from the Thousand Guineas trials have been extremely positive.