The first “Certified Limousin Beef” branded product to be produced in the country will be launched at an open day and dinner at Alexander Downs, Merriwa, on October 15.
“As a Breed Society we are all very excited about the commitment that the fully integrated Alexander Downs Beef Business is making to the breed in the development of this program,” executive officer Fran O’Dea said.
“We see many positive future benefits to the Limousin breed unfolding out of this program.
“The Open Day and Dinner Invitation is open to ALL ALBS members and their commercial clients and Agents to attend.”