The Ruby and Roan sale will be advertised in Australia through the Shorthorn Beef network.
Shorthorn Beef will be holding the bi-annual conference in 2017 at Dubbo, NSW over the 11th and 12th July.
As part of the conference, Shorthorn Beef are planning to conduct an Elite Shorthorn Genetics Auction, designed to provide an opportunity for Shorthorn breeders to promote their elite genetics to the widest possible audience.
There is excellent demand currently for Shorthorn genetic packages from both existing breeders looking to expand their current programs as well as newer herds looking to add top shelf genetics to their herds.
The sale will be interfaced with AuctionsPlus and will be promoted into the USA, Canada and New Zealand, who will be free to operate remotely at the auction through the AuctionsPlus format.
The Ruby and Roan sale will also be advertised in Australia through the Shorthorn Beef network as well as Beef Central and AuctionsPlus.
Vendors will be required to provide quality photos at a minimum and also preferably video of each lot including donor dams where possible, in order to further encourage international and interstate involvement in the sale.
-Shorthorn Beef