Australian Wool Innovation’s The Woolmark Company has teamed up with Wieden+Kennedy Shanghai to launch its first-ever brand campaign in China, aiming to turn its prestigious Merino Wool into the most coveted winter fiber for 2020.

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The past week has seen the wool market continue to strengthen with further price increases.

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The highlight of the week goes to A/c “Canonbar Pastoral Company” Nyngan, NSW who offered a line of White Dorper ewes, aged 3 to 6 years, weighing 73kgs and scanned in lamb to Etiwanda & Kaya Dorper rams.

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Merino ewe lamb numbers were low last week, but prices were far from low ranging from $198.50 to $300 to average $239.

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A rise in the wool market has seen wool buyers and exporters flow back online onto the AuctionsPlus Offer Board.

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Merino ewe lambs averaged $210, up $7, selling from $153 to $321 on AuctionsPlus last week.

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Despite demand uncertainties, sheep producers appear to have commenced flock rebuilding amid improved seasonal conditions, high end productivity and record lamb prices, according to Meat & Livestock Australia’s 2020 Sheep Industry Projections September update.

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The Australian Superfine Wool Growers’ Association will be holding its annual fleece competition for 2020-21 with entries closing 31 January 2021.

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The organisers of Australia’s premier sheep and lamb conference, LambEx, have announced the event that was rescheduled for 2021 in Victoria, has been cancelled.

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First cross ewe hoggets sold from $250 to $418, averaging $333 last week.

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The wool market has continued its uphill trajectory, edging above 1000c for the first time since early August.

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